When I talk about Proactive Experience Recovery, I usually get someone comment or message me privately asking; why, even though it seems like a no-brainer, don't more companies do it?
The truth is that there isn't enough data to show that it's worthwhile and most companies are followers, not leaders. They want to see someone else do it successfully first, then they will consider it.
I have recently received some data (that has been anonymized at the company's request) that shows the correlation between PXR spend and increased revenue. I'll post this in the comments.
If you are curious about this and want to know more please just drop me a message, I'd be over the moon to help some more followers become leaders.