TAKE THE BLAME FOR LACK OF CX BUY-IN

Do we need to take the blame for a lack of executive CX buy-in?

I think so...not all of it...but definitely some of it.

You should be able to show evidence that your activities as a CX professional are improving the bottom line, and if you can't you shouldn't be surprised when you don't get buy-in.

Am I right? What other things are to blame for the lack of CX buy-in?